Illustrations and Design for BurnDown

I concepted, illustrated, and delivered a new line of marketable merchandise for a popular local bar and restaurant. The primary objective was to increase external sales by creating visually engaging assets that resonated with patrons while remaining authentic to the established brand vibe.

This project required creative versatility. I produced three distinct shirt graphics, each addressing a different facet of the client's brand identity. This included a moody, block-print-style illustration drawing on their live-music inspiration and old-west decor; a classic, playful graphic promoting a signature cocktail; and the re-engineering of an existing, underutilized brand asset, enabling its use on both apparel and a future wine label. By delivering a range of high-quality, adaptable illustrations, I provided the client with valuable, long-term visual equity that drives both brand loyalty and revenue.